The Live to Serve Scale™
Serve to Live Stage
At the most basic level, businesses operate on a transaction-by-transaction basis, focusing on individual sales and customers. While this is a natural starting point for small businesses, remaining here indefinitely can limit growth potential.
On Your Way Stage
This middle stage represents where 90% of established businesses settle after their first decade. These companies deliver consistent service and maintain satisfied customers, but lack the deep engagement that creates lasting loyalty. Both employees and customers remain until better opportunities arise.
Live to Serve Stage
The pinnacle of service culture occurs when a company fully embraces a service-first mindset. This environment fosters remarkable employee retention and customer loyalty, creating a sustainable cycle of success. While many organizations aspire to reach this level, maintaining it consistently proves challenging.
