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  • Become an Executive Class Employer

    Make your workplace the envy of the entire SMB community

Executive Class Employee Experience Accreditation

Unlock growth through and demonstrate social responsibility through employee excellence and leadership development.

This program recognizes businesses with top-tier internal culture, low turnover, and high team engagement.

Think Your Leadership Has What it Takes?

The businesses who attain the World Class Customer Experience have met the following criteria:

  1. 4.8 Aggregate Employee Rating
  2. Employee Net Promoter Score of 80 or higher according to In-House Survey
  3. Minimum of 3.75 out of 5 on SERVE™ Management Audit
  4. Completion of Background Leadership 101 by all mid through C-Suite level. management
  5. Completion of Background Leadership Certification™ by Owner, President and/or CEO

Small Business Benefits Include:

Key Program Features:

Useable Feedback

Ongoing & Quarterly

Comprehensive employee feedback survey administered either quarterly or bi-annually supplemented by a real-time feedback Employee Dropbox

Employee Certification

Service Training

Background Leadership 101™ training for all management with comprehensive Certification for owner/CEO

Third-Party Accountability

Outside Observation

Randomized third-party stay interviews and on-call exit interviews that accompany interaction audits between employees and management

Marketing Prestige

Accreditation Badge

Exclusive badge that can be displayed on all marketing (including storefronts, vehicles, print materials, etc.) and listing on the Executive Class Business Directory

Frequently Asked Questions

What metrics do you use to measure employee satisfaction?

We use a few different metrics to accurately measure employee satisfaction. The standard one's that we use are Employee NPS, Employee Feedback Ratings, and Annual Attrition Rates.

Is the Accreditation renewed yearly?

Once earned, the accreditation is reviewed on a bi-annual basis. If your ratings slip below the threshold, you have a three month probationary period with monthly check-ins. If ratings don't go back up, you lose the accreditation, and the process starts from scratch.

Do you help with the surveys?

Yes! ServeBC handles all the survey/feedback systems on our end. In the interest of maintaining the anonymity that ensures honesty, we facilitate everything from survey creation to deployment to reporting.

People love working for us. Why do we need to prove that?

Employees (especially millennials) now are looking for a company that proves the internal culture and external image match. This accreditation serves to provide the C-suite accountability and value alignment that encourages long-term employee retention.

We have a long list of resumes for people who want to work here. we can afford to replace people as needed.

The loss of one employee has many long term impacts that tend to go unnoticed until it's too late. For more information on the true costs of turnover in your business, check out this blog article: Is Employee Turnover Really "Not an Issue"? Here's Why Your Business Might Be Stagnating

Isn't this something our HR team can handle?

This accreditation is not meant to replace an existing HR department. The Executive Class Employer program is designed specifically with HR departments in mind, and is meant to make their jobs easier by taking care of the day-to-day issues that cause disgruntled employees to have to go to HR in the first place. This allows your HR team to focus on the big things like harassment training and certifications rather than dealing with the minutiae.

Think your business has what it takes to go to the next step?