World Class Customer Experience Accreditation

Elevate your business to World Class Status

The program validates top-tier customer service and satisfaction for any size small business

Think Your Business Has What it Takes?

The businesses who attain the World Class Customer Experience have met the following criteria:

4.8 Aggregate Customer Rating
Net Promoter Score of 80 or higher according to In-House Survey
Minimum of 3.75 out of 5 on SERVE™ Interaction Scores
80% of Front-End staff BLAST to SERVE™ certified at all times
BBB Accredited with at least an A Rating

Small Business Benefits Include:

Improved Employee Performance

Increased Social Credibility & Trust

Continuous Business Improvement

Improved Customer Satisfaction

Exclusive Marketing Advantages

Key Program Features:

Useable Feedback

Online and In-House

Comprehensive customer feedback survey and real-time monitoring on Online Reviews with on-call support for negative responses.

Employee Certification

Service Training

It's a BLAST to SERVE™ training for all front-line employees to ensure excellence with ongoing support to train any new-hires at no additional cost.

Third-Party Accountability

Outside Observation

Experience consistency ensured by SERVE™ Interaction Checks to maintain excellence and demonstrate Corporate Social Responsibility through accountability.

Marketing Prestige

Accreditation Badge

Exclusive badge that can be displayed on all marketing (including storefronts, vehicles, print materials, etc.) and listing on the World Class Business Directory.

Frequently Asked Questions

What does "World Class" mean in practice?

"World Class" is a phrase that has many different definitions. This Accreditation is meant to standardize that phrase so that when you tell people that you offer "World Class Customer Service", they can know exactly what that entails.

What happens once my business is accredited?

Once your business achieves the required standards for three consecutive months, you will earn the right to call yourself a World Class Customer Experience business. You'll receive special materials, including the seal above, that you can include in all of your business marketing as well as inclusion on the Colorado Springs World Class Business listing.

How do you score customer satisfaction?

We use a two-step approach to gathering feedback. The first, and most important piece is the in-house survey that we set up within your business. Feedback from that is averaged with your online reviews, and the combination of the two is what provides the Aggregate Score that we use to accredit your business. The second part is through a form of mystery shopping where we observe customer interactions (live and/or recorded) and score those based on the SERVE Method™.

What kind of financial return can I expect with this accreditation?

Satisfied customers tell their friends and family which means that they become your marketing force. ServeBC tracks this as one of our key metrics through the use of Net Promoter Score. A two point increase in that score represents a 15% increase in word-of-mouth business. We've helped customers reduce their marketing budget's by as much as $15K a year...simply my measuring and focusing on how customers spread the word about your business!

What happens if I get a negative review or survey response?

We're here with you for the long haul. Get a BBB complaint? Find a one-star review on Google? ServeBC is here to walk you through the handling of that customer so that it still ends with a World Class experience for all involved.

Do I have to pay for a new training every time I hire someone?

No! The cost of training a new hire is built into the monthly cost. We work with you and your New Employee Orientation schedule to make sure that the new person is completely trained in the SERVE Method™. You tell us when they start, and we'll handle the rest!

Is the initial training a one-and-done thing?

The key to excellence is consistent improvement. This Accreditation includes an annual recertification in the SERVE Method™ that is specifically tailored to your business and the challenges your front-end employees come across.

Think your business has what it takes to go to the next step?

I'm Curious

Stand above the competition as a World Class Customer Experience